Flo settles F.T.C. expenses of deceptive customers on privateness.

The developer behind Flo, a period- and fertility-tracking app utilized by greater than 100 million ladies, on Wednesday settled federal expenses that it had misled customers about its data-handling practices by sharing their intimate well being particulars with Fb and Google.

In its privateness insurance policies, Flo had repeatedly promised customers that it will defend personal particulars about their menstruation cycles and fertility, and that the info can be used solely to offer companies to them, in accordance with a grievance filed by The Federal Commerce Fee.

As an alternative, federal regulators mentioned, Flo shared delicate well being particulars on tens of millions of customers for years with quite a few third events — together with Fb’s and Google’s analytics models, in addition to with two cell analytics companies, AppsFlyer and Flurry. The personal information included info associated to customers’ durations, pregnancies and childbirths, the grievance mentioned.

Furthermore, Flo didn’t put limits on how Fb, Google and different firms might use the ladies’s well being info, federal regulators mentioned, giving the third events the flexibility to make use of the info for promoting and different functions.

The proposed federal settlement prohibits the app’s developer, Flo Well being, from deceptive customers about its data-handling practices. It additionally requires Flo to acquire customers’ consent earlier than sharing their well being particulars and to acquire an impartial evaluation of its privateness practices.

In settling the case, Flo didn’t admit to any wrongdoing. In a press release, the corporate mentioned it doesn’t share details about customers’ well being with out their permission. “We’re dedicated to making sure that the privateness of our customers’ private well being information is totally paramount,” the assertion added.

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