‘Keep Alive and Survive’: Ski Resorts Brace for a Pandemic Season


OLYMPIC VALLEY, Calif. — A trickle of skiers not too long ago zigzagged down the slopes on the Squaw Valley Ski Resort. {Couples} and households wandered by means of the resort’s village, which was adorned with golden Christmas lights and frosted with snow.

It appeared like the start of a merry season. However a better inspection revealed it was something however.

Restaurant patios had been almost empty as masked staff swept by means of with lime inexperienced disinfectant sprayers strapped to their backs, a part of the $1 million that Squaw Valley has spent on sanitizing tools and different security measures. At ski lifts, sparse teams waited in socially distant traces. The resort felt “so useless,” mentioned a skier, Sabrina Nottingham, partly as a result of it was limiting ticket gross sales to fewer than 50 p.c of the norm.

Squaw Valley, a marquee vacation spot for winter sports activities fans, is one among many ski resorts throughout the nation bracing for a extremely unpredictable season. Compelled to rethink learn how to function within the coronavirus pandemic and with vaccines nonetheless rolling out, resorts have made a plethora of modifications in locations corresponding to Aspen, Colo.; Park Metropolis, Utah; Taos Ski Valley, N.M.; and Killington, Vt. Many are setting customer restrictions and requiring ticket reservations; New Mexico has restricted resorts to 25 p.c of capability.

Resorts are additionally minimizing in-person interactions by putting in kiosks for ticket pickups, including house between folks in line for ski lifts and gondolas, requiring masks, limiting the variety of folks on a elevate without delay and, in some locations, shutting down indoor eating.

Whereas the pandemic has dealt a heavy blow to all the journey trade, ski resorts might really feel a disproportionate influence this winter due to their brief window of enterprise. The ski trade already took a success within the spring when the pandemic struck and lots of resorts needed to shut early, resulting in $2 billion in losses and inflicting layoffs or furloughs of hundreds of workers, in accordance with the Nationwide Ski Areas Affiliation, a commerce group. The trade noticed its lowest variety of visits, 51 million, because the 2011-12 season, the affiliation mentioned.

Now resorts corresponding to Squaw Valley are setting their expectations low for the brand new ski season.

“I don’t assume that anyone within the enterprise is trying to have this be their greatest yr ever,” mentioned Ron Cohen, the president of Squaw Valley and neighboring Alpine Meadows, which laid off 2,000 seasonal staff within the spring. “We wish to protect our companies in order that when Covid’s over, we’ve got the chance to not have suffered a lot injury that possibly we will’t stand again up.”

Mike Pierce, a spokesman for Mount Rose Ski Tahoe, a resort in western Nevada, mentioned the mind-set was “to only preserve established order and survive.” He declined to offer any financials, however mentioned, “if we break even, that’s nearly thought of a hit.”

Even earlier than the pandemic, the ski trade was laboring to construct curiosity within the sport. The variety of skiers has stagnated prior to now decade, in accordance with the Nationwide Ski Areas Affiliation. Adrienne Isaac, a spokeswoman for the commerce group, mentioned resorts have tried to make snowboarding and snowboarding extra accessible for newcomers, however have grappled with perceptions that they primarily cater to the wealthy and white. Local weather change additionally continues to have an effect on snowfall, she mentioned, which may result in shorter seasons.

How the ski resorts do that winter could have a domino impact on tax revenues for state economies. In New Mexico, the truncated ski season final winter and this spring generated $41 million in taxes, however George Brooks, the manager director of the state’s ski affiliation, mentioned he anticipated not more than 40 p.c of that quantity within the coming months.

Vail Resorts, the world’s largest ski firm with 37 resorts across the globe, together with 34 in the US, reported in an earnings name on Dec. 10 that it misplaced $153 million from August by means of October, wider than the lack of $106.5 million in the identical interval a yr in the past. Rob Katz, chief govt of Vail Resorts, mentioned that season cross gross sales had been up about 20 p.c, however he anticipated fewer guests and fewer income this winter than in earlier seasons.

For smaller resorts, the ache will not be as extreme. The Diamond Peak Ski Resort in Incline Village, Nev., mentioned it got here out about $1 million forward of projections after the spring shutdown. Mike Bandelin, the resort’s common supervisor, mentioned smaller resorts typically function at a loss within the closing weeks of the season, so closing early really saved cash.

Many resorts mentioned they nonetheless anticipated some die-hard skiers and powderhounds to indicate up this winter, together with locals and those that have relocated to second houses close by. On the Winter Park Resort west of Denver, a crush of keen skiers on opening weekend this month brought on crowding at elevate traces. The resort shortly enacted measures to permit extra spacing, mentioned Jen Miller, a spokeswoman.

However the guests who is not going to come, the resorts and different ski consultants mentioned, are most definitely informal skiers and people touring from lengthy distances.

“We’re going to lose the mother and pop that wish to convey their youngsters up,” Mr. Brooks mentioned.

In Colorado, the Aspen Snowboarding Firm, which operates 4 ski areas, has had regular enterprise since reopening on Nov. 25, however will miss out on the 20 p.c of its yearly guests who come from different international locations, a spokesman, Jeff Hanle, mentioned. He mentioned Aspen may additionally see fewer out-of-state vacationers, particularly in the event that they reside in locations the place they should isolate upon their return.

“You’ve bought to be a reasonably devoted skier to say, ‘I’m going to go ski, and I do know after I go dwelling, I’ve bought to quarantine,’” he mentioned.

Even when resorts make it by means of the winter, smaller companies that depend on skiers coming to city — like eating places, accommodations and retail shops — may not be so fortunate.

On the Stratton Mountain Resort in Stratton, Vt., an Irish pub referred to as Mulligan’s has laid off half of its employees. Since guests to Vermont, which will get 80 p.c of its ski visitors from different states, should quarantine for both one or two weeks earlier than they will go anyplace, the proprietor of Mulligan’s, Tom Rose, mentioned he anticipated to lose as much as 60 p.c of his regular winter gross sales.

“We survived Hurricane Irene. Our gross sales took an actual dive after 9/11. We’ve made it by means of the Nice Recession,” Mr. Rose mentioned. However “this pandemic is by far the worst.”

There are some vibrant spots. Backcountry snowboarding, or ski touring — which frequently entails climbing secluded, snowy mountain ranges — is booming. Backcountry tools gross sales jumped 76 p.c from August by means of October in contrast with the identical time a yr in the past, in accordance with the NPD Group.

“The Covid setting that favors out of doors, socially distant recreation actions, coupled with the restrictions in place at ski resorts, has accelerated the curiosity in backcountry snowboarding this season,” mentioned Eric Henderson, a spokesman for Snowsports Industries America, a commerce group.

Those that have made the journeys to the resorts mentioned they had been glad they made the trouble. At Squaw Valley not too long ago, Ms. Nottingham, 21, who was visiting with different college students from California State College, San Luis Obispo, mentioned that despite the fact that the resort was quiet, the expertise “felt extra secure than going right into a grocery retailer as a result of everybody’s all coated up anyway.”

Squaw Valley, which opened in 1949 and hosted the 1960 Winter Olympics, has undergone vital modifications in recent times. In 2010, it was purchased by a non-public fairness group referred to as KSL Capital Companions, and merged with neighboring Alpine Meadows the next yr. Mixed, the 2 resorts stretch for six,000 acres, essentially the most of any within the Lake Tahoe space, and have 42 lifts and greater than 270 trails.

In August, Squaw Valley mentioned it might change its title by 2021, as a result of “squaw” is taken into account a racist and sexist time period for Native American girls.

However nothing the resort has been by means of has rivaled the chaos of the pandemic, Mr. Cohen mentioned. Whereas he declined to reveal the financials for Squaw and Alpine, he described the losses within the spring as “devastating” and mentioned the resorts had been “working at decrease revenue margins” this winter, with weaker gross sales.

The disruption turned doubly evident this month when a new stay-at-home order took impact within the space, forcing resorts to cancel lodge stays and including one other wrinkle for potential guests.

For ski resorts, the mantra proper now could be “keep alive and survive,” Mr. Cohen mentioned.





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